Developing a Usable GUI for the Creation and Conduction of Choice-Based Conjoint Analysis

Choice-Based Conjoint Analysis (CBCA) is a means of statistical analysis used across
many fields of study. They find application in market research, medicine and disease
prevention. Software currently used to conduct these studies are reliable but lack
in terms of Usability. This thesis follows the development of the Conjoint Analysis
Tool (CAT) from analysing the current context of use, conceptualising a new software
and its following iterative implementation. Three research questions are answered
within this document, with the last one coming to a close after a summative evaluation
including 15 participants.