Digital conservation and transformation of cultural content and cultural property are constantly increasing. In our research project Ambient Learning Spaces, funded for seven years by the German Research Foundation, we developed a user-centered scenario to individualize and personalize user experience through the use of what we call Narrative Semantic Media. In this context, museum exhibits installations and objects like fossils are digitally augmented into interactive objects for the visitors. Using the visitor’s personal mobile devices, our solution embeds the visitor into a flexible, self-adapting narrative structure motivating a self-directed discovery, which creates an Ambient Learning Space inside the museum. The applications we develop running on visitors’ mobiles connect to our web- and service-based platform, the Network Environment for Multimedia Objects, a framework that also collects usage and interaction statistics, which are used to personalize the visitors’ user experience.